Table Of Contents
LIST OF FIGURES viii
LIST OF TABLES ix
1. PROPOSAL 1
1.1 Introduction 1
1.2 Need for study 1
1.3 Objectives 2
1.4 Scope 2
1.5 Methodology 3
1.6 Research Plan 3
2 LITERATURE REVIEW 4
2.1 Small and_Medium Enterprises 4
2.2 Importance of SMEs in India 4
2.3 Strategy and Strategic Management Concepts 6
2.3 .1 Porter's Five Forces of Competition 6
2.3.2 Generic strategies for competitive advantage 8
2.3.3 Factors Affecting Competitive Strategy 9
2.4 Models of Strategy formulation in organization 10
2.4.1 Linear strategic models 11
2.4.2 Adaptive strategic models 11
2.4.3 Interpretative strategic models 12
2.5 Miles and Snow's strategic typology 12
2.6 An overview of key Performance Indicators (KP Is) Of Contracting Firms 14
2. 7 Research gap 17
2.8 Research Methodology 18
3 DATA COLLECTION 19
3.1 Introduction 19
3.2 Components of Questionnaire 19
3.3 Structure of Questionnaire 20
3.4 Characteristics of the sample 21
4 DATA ANALYSIS 24
4.1 Introduction .... 24
4.2 Ranking of Strategic behaviour.. 24
4.3 Cluster Analysis 27
4.3.1 Introduction 27
4.3.2 K-Means cluster Analysis 28
4.3.3 SPSS module for Clustering 32
4.3.4 Results of Cluster Analysis 35
4.3 .5 Validation of Cluster Analysis 38
4.4 Comparative study of Clusters 41
5 CONCLUSION AND FUTURE SCOPE 43
5.1 Conclusion 43
5.2 Future Scope 44
REFERENCES 45
Annexure 1: Literature Review in Tabular Format 4 7
Annexure 2-Sample Questionnaire 54
Annexure 3-Respondent's Profile 58
Annexure 4- Responses in Tabular Format 60