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Encyclopaedia of brand management Vol.3

By: Contributor(s): Material type: TextTextPublication details: New Delhi Anmol Pubs. Pvt. Ltd. 2009Description: v,303pDDC classification:
  • E-658.827 SET
Contents:
CONTENTS Prefacevii 1 Advertising and Branding 1 2 Brand as Strategic Devices 46 3 Brand Evaluation and Planning 64 4 Online Branding 130 5 Business to Business Branding 144 6 Mass Merchandising/Traditional Retailing 155 Index 300
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Item type Current library Collection Call number Status Date due Barcode Item holds
Encyclopedia CEPT Library Faculty of Architecture E-658.827 SET Not for loan 007729
Total holds: 0

CONTENTS Prefacevii 1 Advertising and Branding 1 2 Brand as Strategic Devices 46 3 Brand Evaluation and Planning 64 4 Online Branding 130 5 Business to Business Branding 144 6 Mass Merchandising/Traditional Retailing 155 Index 300

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