Image from Google Jackets

Encyclopaedia of brand management Vol.1

By: Contributor(s): Material type: TextTextPublication details: New Delhi Anmol Pubs. Pvt. Ltd. 2009Description: v,308pDDC classification:
  • E-658.827 SET
Contents:
CONTENTS Preface vii 1 Introduction to Brand 1 2 Building Successful Brands 38 3 Brand Loyalty 105 4 Brand Equity 135 5 The Internet Explosion 190 6 From Retailing to E-tailing 204 7 The Strategic Role of E-branding 237 Index 305
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Encyclopedia CEPT Library Faculty of Architecture E-658.827 SET Not for loan 007727
Total holds: 0

CONTENTS Preface vii 1 Introduction to Brand 1 2 Building Successful Brands 38 3 Brand Loyalty 105 4 Brand Equity 135 5 The Internet Explosion 190 6 From Retailing to E-tailing 204 7 The Strategic Role of E-branding 237 Index 305

There are no comments on this title.

to post a comment.
Excel To HTML using codebeautify.org Sheet Name :- Location Chart
Location Chart Basement 1 (B1) Class No. 600 - 649, 660 - 699
(B1) :Mezzanine 1 Class No. 700 - 728
(B1) :Mezzanine 2 Class No. 728.1 - 799, 650 - 659, Reference Books, Faculty work
Basement 2 (B2) Class No. 000 - 599, 800-999
Basement 3 (B3) (Please Inquire at the Counter for resources) Theses, Students' works, Bound Journals, Drawings, Atlas, Oversize Books, Rare Books, IS codes, Non-book Materials