Contents
1. Thesis Proposal 13
1.1 Introduction
1.2 Abstract
1.3 Aim
1.4 Objective
1.5 Hypothesis
1.6 Methodology of Study
1.7 Scope/Limitation
2. The Concept of Concept Stores 19
2.1 Brief History
2.2 Current Scenario
2.3 Theme v/s Concept
2.4 Examples of Concept Stores
2.5 Elements of Concept Store
3. Peter Zumthor's Atmosphere 39
3.1 Introduction
3.2 Principles of Atmosphere
3.3 Importance of Principles
3.4 Application of Principles
4. Case Studies 39
4.1 Gaurav Gupta, Delhi
4.1.1 Store & Design Concept
4.1.2 Analysis via Principles
4.1.3 Perceptual Atmosphere
4.2 Rahul Mishra, Mumbai
4.2.1 Store & Design Concept
4.2.2 Analysis via Principles
4.2.3 Perceptual Atmosphere
5. Inferences & Analysis 55
5.1 Gaurav Gupta
5.2 Rahul Mishra
6. Conclusion & Future Scope 89
Bibliography & Appendix