CONTENTS Preface ix List of Contributors xi 1 A Conceptual Review on the Usefulness of Financial Innovations 1 Arili Suresh 2 Surrogate Advertisement : Is it Ethical? 24 Sagyan Sagarika Mohanty 3 Strategic Human Resource Development Practices in Information Technology Industries 36 J.M. Arul Kamaraj and /. Anil Suresh 4 CRM Practices in Private Sector Banks in India : A Case Study 56 E. Sulaiman 5 A Business Strategy for Marketing the Products and Services of T&CG/SHGs : An Analytical Case Study on Baluchari Sarees of Bishnupur 87 Sarbani Mitra and K. M. Agrawal 6 Consumer Perception Towards SMS Advertisements 108 N. Anitha and C. Selvaraj 7 CRM : A Tool for Sustaining Competition 120 B. Neeraja and Arti Chandani 8 A Study on Corporate Social Responsibility 132 M. Deepa 9 Demarcating the Financial Products : A Strategy during Recession 139 C. Selvaraj and R. Priya 10 A Factor Analytic Investigation of Management Attitudes Towards Internees' Performance : A Study on Opinions Survey of Chief Executive Officers (CEO)/Managers in Bangladesh 155 Md. Abu Taker and Balasundaram Nimalathasan 11 Entrepreneurship Development Potentiality in Bangladesh : Lessons for Sri Lanka 168 Md. Abu Taker, Arumugam Subramaniam and Balasundaram Nimalathasan 12 Managing Business Intelligence in Internet Worked Knowledge Enterprises 186 A. Suryanarayana 13 Emotional Intelligence among HR Professionals : An Empirical Study 197 M. Manohar and A. Suryanarayana 14 Performance of Exchange Traded Funds in the Indian Capital Market 214 Sira Sivaraj 15 The Impact of Product Label's Colour on Quality Perception 240 A. Ananda Kumar 16 Gender Bias in the Entrepreneurial Leadership Style : Some Reflections on its Evidence and Reasoning 261 A. Suryanarayana 17 HRD Interventions for an Inclusive and Faster Growth in a Global Economy 271 A. Suryanarayana 18 New Product Launching : A Strategy during Recession 283 K. Jawahar Rani and J. Srilekha 19 Information Needs of SMEs' Stakeholders on Financial Reporting : Preliminary Views from European Emerging Countries' Perspective 301 Jiri Strouhal and Adela Deaconu 20 Soft Computing Intelligent Decision Support Systems Model for Health Management 310 Tarun Dhar Diwan, Shridhar Diwan, Nilmani Verma and Bhoopendra Dhar 21 A Study on Time Management among Various Types of Employees at Chennai City 319 P.T. Vijayshree and K.A.A. Atthiya Beevi 22 A Study on Business Process Analysis in Controlling : (Sap Implementation) 325 M. Ganesan 23 Personal and Psychological Factor Analysis of Investors in Mutual Funds 353 R. Priya and K. Shyamasundar 24 Women Entrepreneurship in India : Issues and Policies 365 Ila Chaturvedi Index 382