Contemporization of interior elements in retail spaces : an inquiry through the indian couture and fashion retailing (softcopy is also available)
Material type: TextPublication details: 2018Description: v,111pDDC classification:- I TH-0409 PAR
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Thesis | CEPT Library | Faculty of Design | I TH-0409 PAR | Not for loan | 020450 |
Contents
I Introduction 1
II Research situation 3
III Aims and Objectives 3
IV Methodology 5
01 Relevance and Purpose of Retail Design
1.1 Overview of Retailing 8
1.2 Brand and Physical Space 10
1.3 Retail Design- An Expression 12
1.4 Brand Image and Philosophy 14
1.5 The Inner Shell 16
02 Contemporization
2.1 Emergence 38
2.2 Context 40
2.3 Interventions 42
03 Case Studies
4.1 Divani, Delhi 63
4.2 Anita Dongre Flagship Store, Mumbai 80
04 Conclusion
V Bibliography 104
VI List of Websites 106
VII Glossary 108
VIII List of figures 109
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