CONTENTS
List of Tables 4
List of Figures 5
Acknowledgment 6
Executive Summary 7
1. Introduction to the port 10
1.2 Background to the Project 10
1.1 Brief about the site 11
1.2 About the developers 11
1.3 History of the Project 12
1.4 The current plan for the site 13
2. Research Objective 15
3. Research Questions 15
4. Scope 15
5. Limitations 15
6. Methodology 16
7. Introduction to the topic 18
7.1 What is market feasibility? 18
7.2 Why is it needed 18
8. Literature Review 21
8.1 Real estate development model 22
8.1.1 Finance 24
8.1.2 Market studies and marketing strategies 26
8.2 How listing price affects the marketability 27
9. Current scenario of Industrial and Logistics Parks 28
9.1 Policies of government 28
9.2 Adopting the cluster approach 31
9.4 Views on Port based development by GMB 32
10. Estimated Cost Structure for the Industrial Park 34
11. Marketing Feasibility of the Industrial and Logistics 35
11.1 Description of the Industry 35
11.2 Current Market Analysis and Competition 37
11.2.1 Background study of Kodinar 37
11.2.2 Existing industries and challenges faced 38 Case
11.2.3 Site Visits 39
11.3 Anticipated Future Market Potential 42
11.4 Potential Buyers 44
11.4.1 Proposed Phasing of the project 44
11.4.2 Food and Fish processing industry 46
11.4.3 Textiles 48
11.4.5 Logistics Park 48
11.4.4 Engineering Industry 48
11.5 Marketing Strategy 49
11.6 Financial Workings to Derive Sale Price 57
11.6.1 Findings from the Financial Projections 60
12. Conclusion 61
Bibliography 62