Contents
Acknowledgements iii
Abstract iv
List of figures v
List of tables vi
1. INTRODUCTION 1
1.1. Background 1
1.2. Need for Study 1
1.3. Aim 1
1.4. Objective 2
1.5. Methodology 2
1.6. Scope Of Work 2
2. LITERATURE REVIEW 3
2.1. Solid Waste Management scenario: 3
2.1.1. Problems in Solid Waste Management 3
2.2. Sanitation scenario: 7
2.2.1. Problems in Sanitation 7
2.3. Conclusion of Solid Waste Management and Sanitation scenario 8
2.4. Policies and programs: 9
2.4.1. Swachh Bharat Mission 9
2.4.2. Swachh Survekshan 11
2.5. Information Education and Communication (IEC) 12
2.5.1. Importance of IEC in Solid Waste Management 12
2.5.2. Importance of IEC in Sanitation12
2.6. Behavioural change model for IEC 12
2.6.1. Behavioural pattern model 13
2.7. 5 R’s of IEC 14
2.8. Key components of IEC 14
2.9. Case studies 16
2.9.1. CITY: Bhopal 16
2.9.2. CITY: Gurugram 17
2.9.3. CITY: Vishakhapatnam 18
2.9.4. CITY: Chennai 19
3. Survey and Analysis 21
3.1. Overview of Ahmedabad 21
3.2. Methodology for site selection 23
3.3. Survey in Slums and Societies 24
3.4. Analysis of survey 32
3.4.1. Analysis in slums 32
3.4.2. Analysis in societies 32
3.5. Conclusion of survey Error! Bookmark not defined.
4. Strategy Framework 34
4.1. Analysis 34
4.1.1. Policies and programs 34
4.1.2. Media and communication resources 36
4.2. Planning And Programming 36
4.2.1. AUDIENCE SEGMENTATION 37
4.2.2. General Framework for Segregation in societies and Open Defecation in slums 38
4.2.3. Innovative strategy framework 46
4.3. Message Development, Pretesting and Revision 50
4.3.1. Development of message concepts 50
4.4. IMPLEMENTATION 55
4.4.1. IEC Strategy Implementation Equation 55
4.5. Monitoring 57
4.6. Assessment 59
4.7. Evaluation 59
5. Conclusion 60
6. Referances 61
7. Annexxure 62