CONTENTS
1.INTRODUCTION
1.1 BACKGROUND 17
1.2 STATEMENT OF PURPOSE 21
1.3 OBJECTIVES 23
1.4 RELEVANCE 25
2.TRADITIONAL CRAFTS IN INDIA
2.1 IMPORTANCE OF TRADITIONAL CRAFT PRACTISES 28
2.2 ISSUES FACED 30
2.3 INTERVENTIONS 34
3.BUSINESS MODELS
3.1 WHAT IS A BUSINESS MODEL? 38
3.2 BUSINESS MODEL CANVAS AND COMPONENTS 40
3.3 IMPORTANCE OF BUSINESS MODEL CANVAS 44
3.4 BUSINESS MODEL VS MISSION MODEL 46
4.FRAMEWORK / METHODOLOGY
4.1 OVERVIEW OF THE PROCESS 50
4.2 SELECTION OF CASE STUDIES 52
4.3 DESIGNING THE QUESTIONNAIRE 54
4.4 RESEARCH LOOP 55
4.5 LIMITATIONS OF THE FRAMEWORK 56
5.CASE STUDIES – CRAFT BASED – ORGANISATIONS
5.1 JAIPUR RUGS, JAIPUR 61
5.2 CRAFT ROOTS, AHMEDABAD 73
5.3 COLLECTIVE CRAFT, DELHI & ORISSA 83
5.4 DASTKAR, NEW DELHI 95
6.ANALYSIS
5.1 COMPARISON OF THE MISSION MODELS 108
5.2 COMPARISON OF ISSUES ADDRESSED PRE-POST INTERVENTION 112
7. CONCLUSION
7.1 POST INTERVENTION REFLECTIONS 120
7.2 INDICATIVE MODEL FOR FUTURE ENTREPRENEURS 121
7.3 WAY FORWARD 122
BIBLIOGRAPHY
APPENDIX
LIST OF IMAGES
LIST OF ILLUSTRATIONS