CONTENTS
1. Abstract 3
2. Executive Summary 5
3. Contents 8
4. List of Figures 10
5. Acknowledgments 13
6. Introduction 14
6.1 Background 14
6.2 Cultural Tourism 17
6.3 Crafts Tourism 17
6.4 Crafts Tourism Market 20
6.5 Purpose Statement 23
6.6 Line of Research 26
7. Literature Review 27
7.1 Introduction 30
7.2 Culture, Crafts and Tourism 30
7.3 The developing relationship between 32
traditional crafts and tourism 38
7.4 Tourism and Consumer Behavior 39
8. Field Research 43
8.1 Introduction 43
8.2 Objectives 44
8.3 Methodology 44
9 Tourist Behavior Survey 47
9.1 Data Collection 50
9.2 Data Analysis 54
9.3 Conclusion 57
10. Case Studies 58
10.1 Selected crafts for the study 59
11. Exploratory Case Study I:
Block Making of Pethapur, Gandhinagar 61
11.1 Introduction 61
11.2 Data Collection 66
12. Exploratory Case Study II:
Patola Weaving, Patan 68
12.1 Introduction 68
12.2 Data Collection 74
13. Exploratory Case Study III:
Mashru Weaving, Patan 76
13.1 Introduction 76
13.2 Data Collection 78
14. Exploratory Case Study IV:
Mata ni Pachedi, Ahmedabad 80
14.1 Introduction 80
14.2 Data Collection 82
15 Data Analysis 84
16. Conclusions 90
16.1 Proposal 95
17. Future Scope 99
18. Appendix 103
18.1 Appendix 1 103
18.1 Appendix 2 109
19. List of References 114
19.1 Content Sources 114
19.2 Image Sources 119