CONTENTS SECTION I Research Process : Problem Definition Hypothesis Formulation and Research Designs Chapter 1 : Introduction to Business Research 3 Chapter 2 : Formulation of the Research Problem and Development of the Research Hypotheses 28 Chapter 3 : Research Designs : Exploratory and Descriptive 46 Chapter 4 : Experimental Research Designs 62 SECTION II Data Collection, Measurement and Scaling Chapter 5 : Secondary data Collection Methods 85 Chapter 6 : Qualitative Methods of Data Collection 107 Chapter 7 : Attitude Measurement and Scaling 144 Chapter 8 : Questionnaire Designing 175 SECTION III Respondents Selection and Data Preparation Chapter 9 Sampling Consideration 219 Chapter 10 : Data Processing 242 SECTION IV Preliminary Data Analysis and Interpretation Chapter 11 : Univariate Bivariate Analysis of Data 271 Chapter 12 : Testig of Hypoheses 323 Chapter 13 : Analysis of Variance Technique 361 Chapter 14 : Non-Parametric Tests 395 SECTION V Advanced Data Analysis Techniques Chapter 15 : Correlation and Regression Analysis 453 Chapter 16 : Factor Analysis 489 Chapter 17 : Discriminant Anallysis 523 Chapter 18 : Cluster Analysis 545 Chapter 19 : Multidimensional Scaling 580 SECTION VI Chapter 20 : Report writing and Presentation of Results 607 Comprehensive Cases 634 Addendum 1 : Conjoint Analysis 648 Addendum 2 : Ethical Issues in Business Research 653 Appendix 1 : Area under standard normal distribution between the mean and successive value of Z 658 Appendix 2 : Some Critical values of "t" 659 Appendix 3 : Some critical values of X for specified degrees of freedom 660 Appendix 4a : Significance points of the variance-ratio 'F' 5 per cent points of F 661 Appendix 4b : Significance points of the variance-ratio 'F' 1 per cent points of F 662 Index 663