Inside art direction interviews and case studies

By:

Brower, Steven

Publication details: London Bloomsbury Publishing 2016Description: 232pISBN:

9781472569103

Subject(s):

DDC classification:

741.6023 BRO

Contents:

TABLE OF CONTENTS Introduction 6 Preface: Adventures in Publication Design 6 The Life of an Art Director 10 Who's Who 12 Chapter 1 Advertising, Branding, and Packaging 16 Advertising 18 Bill Schwab 18 Karen Caldicott 30 Branding 33 Ken Carbone 33 James Fenton 38 Jenny Theolin 42 Joe Marianek 48 Health Care 53 Keith Rizzi 53 Environmental Graphics 58 Tracy Turner 58 Packaging 64 Jason Washer 64 Chapter 2 Newspapers and Magazines 70 Newspapers 72 Steven Heller 72 Peter Zierlein 78 Mark Wauben 80 Megan Halsey 82 Steven Brower 84 Ronald J. Cala II 86 Viktor Koen 88 Magazines 90 Florian Bachleda 90 Ryan Inzana 93 John Kascht 96 Chris Serra 102 Scott Menchin 106 Ronald J. Cala II 108 Tim Lane 116 Melanie Hall 120 Steven Brower 122 Viktor Koen 126 Edwin Vazquez 131 Viktor Koen 132 Chapter 3 Book Publishing 140 Book Publishing 142 John Gall 142 Steven Brower 146 Marc Yankus 151 Children's Books 156 Jim Hoover 156 Megan Halsey 162 Melanie Hall 166 Chapter 4 Motion, Film, and Theater 168 Mathew Cullen 170 Motion and Film 170 Theater Posters 172 Gai Anderson 172 John Kascht 179 Jody Hewgill 182 Chapter 5 Music and Social Media 186 Music 188 Janet Wolsborn 188 Viktor Koen 192 Social Media 194 Graydon Speace 194 Chapter 6 Working with Others 196 Seymour Chwast 198 Barnaby Hall 199 Conversations and Collaborations 202 Stephanie Glaros and Zina Saunders 202 Nick Jehlen and Zina Saunders 204 Joe Heroun, Christine Car and Zina Saunders 206 Stephanie Glaros and Zina Saunders 208 Yuko Shimizu and SooJin Buzelli 212 Stephanie Glaros 214 Teamwork 218 Stephanie Glaros 218 David Schimke 219 Appendix 220 Art Direction Assignments 220 Glossary 222 Selected Bibliography 229 Index 230 Acknowledgments 232 Image Credits 232

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	CEPT Library	BK	741.6023 BRO	Available		016355

Total holds: 0

TABLE OF CONTENTS
Introduction 6
Preface: Adventures in Publication Design 6
The Life of an Art Director 10
Who's Who 12
Chapter 1
Advertising, Branding, and Packaging 16
Advertising 18
Bill Schwab 18
Karen Caldicott 30
Branding 33
Ken Carbone 33
James Fenton 38
Jenny Theolin 42
Joe Marianek 48
Health Care 53
Keith Rizzi 53
Environmental Graphics 58
Tracy Turner 58
Packaging 64
Jason Washer 64
Chapter 2
Newspapers and Magazines 70
Newspapers 72
Steven Heller 72
Peter Zierlein 78
Mark Wauben 80
Megan Halsey 82
Steven Brower 84
Ronald J. Cala II 86
Viktor Koen 88
Magazines 90
Florian Bachleda 90
Ryan Inzana 93
John Kascht 96
Chris Serra 102
Scott Menchin 106
Ronald J. Cala II 108
Tim Lane 116
Melanie Hall 120
Steven Brower 122
Viktor Koen 126
Edwin Vazquez 131
Viktor Koen 132
Chapter 3
Book Publishing 140
Book Publishing 142
John Gall 142
Steven Brower 146
Marc Yankus 151
Children's Books 156
Jim Hoover 156
Megan Halsey 162
Melanie Hall 166
Chapter 4
Motion, Film, and Theater 168
Mathew Cullen 170
Motion and Film 170
Theater Posters 172
Gai Anderson 172
John Kascht 179
Jody Hewgill 182
Chapter 5
Music and Social Media 186
Music 188
Janet Wolsborn 188
Viktor Koen 192
Social Media 194
Graydon Speace 194
Chapter 6
Working with Others 196
Seymour Chwast 198
Barnaby Hall 199
Conversations and
Collaborations 202
Stephanie Glaros and
Zina Saunders 202
Nick Jehlen and
Zina Saunders 204
Joe Heroun, Christine Car
and Zina Saunders 206
Stephanie Glaros and
Zina Saunders 208
Yuko Shimizu and
SooJin Buzelli 212
Stephanie Glaros 214
Teamwork 218
Stephanie Glaros 218
David Schimke 219
Appendix 220
Art Direction Assignments 220
Glossary 222
Selected Bibliography 229
Index 230
Acknowledgments 232
Image Credits 232

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