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Business model generation : a handbook for visionaries, game changers, and challengers

By: Contributor(s): Publication details: New Jersey John Wiley and Sons 2010Description: 278pISBN:
  • 9788126533671
DDC classification:
  • 658.4012 OST
Contents:
CONTENS 1 Canvas 1 Definition of a Business Model 14 The 9 Building Blocks 16 The Business Model Canvas 44 2 Patterns Unbundling Business Models 56 The Long Tail 66 Multi-Sided Platforms 76 FREE as a Business Model 88 Open Business Models 108 3 Design Customer Insights 126 Ideation 134 Visual Thinking 146 Prototyping 160 Storytelling 170 Scenarios 180 4 Strategy Business Model Environment 200 Evaluating Business Models 212 Business Model Perspective on Blue Ocean Strategy 226 Managing Multiple Business Models 232 5 Process Business Model Design Process 244 Outlook Outlook 262 Afterword Where did this book come from? 274 References 276
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book CEPT Library Faculty of Management 658.4012 OST Available 016047
Total holds: 0

CONTENS
1 Canvas 1
Definition of a Business Model 14
The 9 Building Blocks 16
The Business Model Canvas 44
2 Patterns
Unbundling Business Models 56
The Long Tail 66
Multi-Sided Platforms 76
FREE as a Business Model 88
Open Business Models 108
3 Design
Customer Insights 126
Ideation 134
Visual Thinking 146
Prototyping 160
Storytelling 170
Scenarios 180
4 Strategy
Business Model Environment 200
Evaluating Business Models 212
Business Model Perspective on Blue Ocean Strategy 226
Managing Multiple Business Models 232
5 Process
Business Model Design Process 244
Outlook
Outlook 262
Afterword
Where did this book come from? 274
References 276

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