Business model generation : a handbook for visionaries, game changers, and challengers
Publication details: New Jersey John Wiley and Sons 2010Description: 278pISBN:- 9788126533671
- 658.4012 OST
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book | CEPT Library | Faculty of Management | 658.4012 OST | Available | 016047 |
CONTENS
1 Canvas 1
Definition of a Business Model 14
The 9 Building Blocks 16
The Business Model Canvas 44
2 Patterns
Unbundling Business Models 56
The Long Tail 66
Multi-Sided Platforms 76
FREE as a Business Model 88
Open Business Models 108
3 Design
Customer Insights 126
Ideation 134
Visual Thinking 146
Prototyping 160
Storytelling 170
Scenarios 180
4 Strategy
Business Model Environment 200
Evaluating Business Models 212
Business Model Perspective on Blue Ocean Strategy 226
Managing Multiple Business Models 232
5 Process
Business Model Design Process 244
Outlook
Outlook 262
Afterword
Where did this book come from? 274
References 276
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