CONTENTS
Chapter 1 Prologue: Instances of Design — Case Stories 1
Chapter 2 Introduction: What This Book is and How to Approach it, Work with it 33
Chapter 3 Counting on Design: Are There any Profits in Design-Related Innovation? 43
Chapter 4 The Organization, the Process, the User 63
Chapter 5 Beauty-Driven Innovation? 95
Chapter 6 Multi-Dimensional Creativity 133
Chapter 7 Changing and Broadening the Scope 171
Chapter 8 Communicating with an Imaginary Design 205
Chapter 9 Building Blocks to Design 227
Chapter 10 The Future is - Now 245
Chapter 11 Afterword: Designing the Innovation-Inspired Manage 277
Chapter 12 Acknowledgements 335
Chapter 13 About the Author 339
Index 341