Marketing for architects and designers Book

By:

Linton, Harold & Others

Material type: Text

TextPublication details: New York W. W. Norton & Co. 2005Description: 152pISBN:

0393731006

Subject(s):

DDC classification:

720.688 LIN

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Book	CEPT Library	Faculty of Architecture	720.688 LIN	Available	Status:Catalogued;Bill No:38592		000993

Total holds: 0

Preface7 Acknowledgements8 Introduction by Gary L. Skog 9 1.Corporate Identity Packages 13 2. Direct Mail : Print Communications 31 3. Digital and Time-Based Communications 42 4. Advertising Media 57 5. Materials for seminars, Lecturers, Interviews, Trade Shows, Conference and Conventions 70 6. Special Events and Unique Approaches 86 7. Office Portfolios and Books103 Afterword by Weld Coxe 125 Appendices A. MArketing Strategies 133 B.Contributors Web Sites 141 C.SMPS Domains of Practice 142 Further Reading145 Contributors Credits 146 Index 150

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