CONTENTS
10 PREFACE The Design Cluster
PETER LUNENFELD
16 INTRODUCTION Muscular Design
BRENDA LAUREL
20 ACKNOWLEDGMENTS
BRENDA LAUREL
People 22 SECTION INTRODUCTION The Changing Role of Research
CHRISTOPHER IRELAND
23 Qualitative Methods: From Boring to Brilliant
CHRISTOPHER IRELAND
30 Ethnography and Critical Design Practice
TIM PLOWMAN
39 The Paradox of Design Research
BONNIE MCDANIEL JOHNSON
41 Designing for the New Old
ERICDISHMAN
49 DEMO Design Improvisation
BRENDA LAUREL
55 Hispanic Culture in Design Research
CARLOSSANTOS
63 Overview of Quantitative Methods in Design Research
STACEY PURPURA
70 User Requirements
ABBE DON & JEFF PETRICK
82SECTION INTRODUCTION Design (As) Research
ANNE BURDICK
83Speculation, Serendipity and Studio Anybody
LISA GROCOTT
94Toward a Definition of the Decorational
DENISEGONZALES CRISP
101DEMO DesignWriting
ANNE BURDICK
109Sensory Anomalies
MICHAEL NAIMARK
118Spontaneous Cinema as Design Practice
RACHEL STRICKLAND
129 Game Forms for New Outcomes
EMMA WESTECOTT
135 Strategy, Tactics and Heuristics for Research
ROB TOW
Process 144 SECTION INTRODUCTION Test Pilots
BRENDA LAUREL
145 Bringing Clarity to the "Fuzzy Front End"
DARREL RHEA
155 Research Methods for Designing Effective Experiences
NATHAN SHEDROFF
Process (cont'd) 164 Enabling Design
SEAN DONAHUE
172 Non-Assumptive Research
DOROTHY DEASY
176 Play as Research
ERIC ZIMMERMAN
185 DEMO Creating a Culture of Design Research
ERIC ZIMMERMAN
193 Interdisciplinary Design Research
PATRIK SVENSSON
201 Conceptual Designs
BJ FOGG
212 Moving Your Idea Through Your Organization
CHRISTOPH LOCH
221 DEMO Vibe-Hunting
SOMI KIM
225 Living Proof
TRACY MOON
234 Research to Fuel the Creative Process
DAVID CANAAN
Action 242 SECTION INTRODUCTION Reports from the Field
BRENDA LAUREL
244 "You Can't Bring That Game to School!" *
HENRY JENKINS, KURT SQUIRE & PHILIP TAN
253 SimSmarts
WILL WRIGHT AND BRENDA LAUREL
260 Social Impact by Design ^
DARION RAPOZA
268 Researching America's Army
MARGARET DAVIS ET AL.
276 A Virtual Walk on the Moon
BRUCEDAMER ...
285 DEMO Mobium
JIN HYUN PARK
293 Research and the Movies
BUFFY SHUTT
301 Research and Design for Kids
JAN CRAIGE SINGER
309 Real Brand Alignment
DAVIS MASTEN
r 316 CONCLUSION Beauty, Brains and Bravery
BRENDA LAUREL
317 References and Acknowledgments
323 Index
329 Biographies