Contents
Acknowledgements xiii
General Introduction, Grace Lees-Maffei 1
Part One: Histories
Introduction to Part One, Rebecca Houze 9
SECTION 1: NEW DESIGNERS 1676- 1820
Introduction, Grace Lees-Maffei 13
1. An Indian Basket, Providence, Rhode Island, 1676, Laurel Thatcher Ulrich 15
2. A Slipware Dish by Samuel Malkin: An Analysis of Vernacular Design, Darron Dean 22
3. Of The Division of Labour, Adam Smith 29
4. The Wedgwood Slave Medallion: Values in Eighteenth-Century Design, Mary Guyatt 34
5. Manufacturing, Consumption and Design in Eighteenth Century England, John Styles 41
Guide to Further Reading 49
SECTION 2: DESIGN REFORM 1820-1910
Introduction, Rebecca Houze 53
6. Science, Industry, and Art, Gottfried Semper 55
7. The Nature of Gothic, John Ruskin 60
8. The Ideal Book, William Morris 65
9. The 'American System' and Mass-Production from Industrial Design, John Heskett 70
10. The 1900 Paris Exposition, from Art Nouveau in Fin-de-Siècle France, Debora Silverman 75
11. The Art and Craft of the Machine, Frank Lloyd Wright 81
Guide to Further Reading 85
SECTION 3: MODERNISMS 1908-1950
Introduction, Rebecca Houze 89
12. Introduction to Modernism in Design, Paul Greenhalgh 91
13. Ornament and Crime, Adolf Loos 98
14. Werkbund Theses and Antitheses, Hermann Muthesius and Henry van de Velde 101
15. The Modern Movement before Nineteen-fourteen from Pioneers of Modern Design, Nikolaus Pevsner 104
16. The Coloristes and Charles-Edouard Jeanneret, from Modernism and the Decorative Arts in France, Nancy Troy 109
17. From Workshop to Laboratory, from The Bauhaus Reassessed, Gillian Naylor 115
18. The Search for an American Design Aesthetic: from Art Deco to Streamlining, Nicolas Maffei 120
Guide to Further Reading 127
SECTION 4: WAR/POSTWAR/COLD WAR 1943-1970
Introduction, Grace Lees-Maffei 131
19. Utility Furniture and the Myth of Utility 1943-1948, Matthew Denney 135
20. 'Here Is the Modern World Itself' the Festival of Britain's Representations of The Future Becky Conekin 143
21. Populuxe, Thomas Hine 152
22. The Khrushchev Kitchen: Domesticating the Scientific-Technological Revolution Susan E. Reid 158
23. All That Glitters is Not Stainless, Reyner Banham 165
Guide to Further Reading 171
SECTION 5: POSTMODERNISMS 1967-2006
Introduction, Rebecca Houze 175
24. A Significance for A & P Parking Lots, or Learning from Las Vegas, Robert Venturi, Denise Scott-Brown and Steven Izenour 179
25. The Ecstasy of Communication, Jean Baudrillard 183
26. There is No Kitsch, There is Only Design!, Gert Selle 185
27. Deconstruction and Graphic Design: History Meets Theory, Ellen Lupton and J. Abbott Miller 192
28. What was Philippe Starck thinking of? P. Lloyd and D. Snelders 200
29. Fabricating Identities: Survival and the Imagination in Jamaican Dancehall Culture, Bibi Bakare-Yusuf 207
Guide to Further Reading 215
SECTION 6: SUSTAINABLE FUTURES 1960-2003
Introduction, Rebecca Houze 219
30. Operating Manual for Spaceship Earth, R. Buckminster Fuller 223
31. How to Outmode a $4,000 Vehicle in Two Years, from The Waste Makers, Vance Packard 226
32. Do-It-Yourself Murder: the Social and Moral Responsibility of the Designer, from Design for the Real World, Victor Papanek 231
33. Material Doubts and Plastic Fallout, from American Plastic, Jeffrey L. Meikle 236
34. Introduction, The Green Consumer Supermarket Guide, Joel Makower, John Elkington, and Julia Hailes 243
35. Redefining Rubbish: Commodity Disposal and Sourcing, Nicky Gregson and Louise Crewe 247
36. The Hannover Principles. Design for Sustainability, William McDonough 253
Guide to Further Reading 255
Part Two: Methods and Themes
Introduction to Part Two , Grace Lees-Maffei 259
SECTION 7: FOUNDATIONS, DEBATES, HISTORIOGRAPHY, 1980-1995
Introduction, Grace Lees-Maffei 263
37. Taking Stock in Design History, Fran Hannah and Tim Putnam 267
38. The State of Design History, Part I: Mapping the Field, Clive Dilnot 273
39. Design History and the History of Design, John A. Walker 279
40. Design History or Design Studies: Subject Matter and Methods, Victor Margolin 286
41. Resisting Colonization: Design History Has Its Own Identity, Jonathan M. Woodham 291
Guide to Further Reading 299
SECTION 8: OBJECTS, SUBJECTS AND NEGOTIATIONS
Introduction, Grace Lees-Maffei 303
42. Object as Image: The Italian Scooter Cycle, Dick Hebdige 307
43. The Most Cherished Objects in the Home, Mihaly Csikszentmihalyi and Eugene Rochberg-Halton 315
44. How the Refrigerator Got Its Hum, Ruth Schwartz Cowan 323
45. The History of Craft, Paul Greenhalgh 329
46. Faith, Form and Finish: Shaker Furniture in Context, Jean M. Burks 336
Guide to Further Reading 343
SECTION 9: GENDER AND DESIGN
Introduction, Rebecca Houze 347
47. FORM/female FOLLOWS FUNCTION/male: Feminist Critiques of Design, Judy Attfield 349
48. The Architect's Wife, Introduction to As Long As Its Pink, Penny Sparke 355
49. Humanizing Modernism: the Crafts, 'Functioning Decoration,' and the Eamses, Pat Kirkham 360
50. 'In London's maze': the pleasures of fashionable consumption from The Hidden Consumer, Christopher Breward 367
51. Self-Made Motormen: The Material Construction of Working-class Masculine Identities through Car Modification, Andrew Bengry-Howell and Christine Griffin 374
Guide to Further Reading 381
SECTION 10: CONSUMPTION
Introduction, Rebecca Houze 385
52. The Fetishism of the Commodity and its Secret, from Capital, Karl Marx 387
53. Conspicuous Consumption from The Theory of the Leisure Class, Thorstein Veblen 391
54. Myth Today, The New Citroën, and Plastic, from Mythologies, Roland Barthes 395
55. Introduction and The Sense of Distinction from Distinction: A Social Critique of the Judgement of Taste, Pierre Bourdieu 402
56. 'Parties Are the Answer': The Ascent of the Tupperware Party, Alison Clarke 409
57. The Revolution Will Be Marketed: American Corporations and Black Consumers during the 1960s, Robert E. Weems, Jr. 415
Guide to Further Reading 423
SECTION 11: MEDIATION
Introduction, Grace Lees-Maffei 427
58. The Work of Art in the Age of Mechanical Reproduction, Walter Benjamin 429
59. Advertising, Mother of Graphic Design, Steven Heller 435
60. 'Decorators May Be Compared to Doctors' An Analysis of Rhoda and Agnes Garrett's Suggestions For House Decoration In Painting, Woodwork And Furniture (1876), Emma Ferry 441
61. Integrative Practice: Oral History, Dress and Disability Studies, Liz Linthicum 449
62. Introduction to Design and the Modern Magazine, Jeremy Aynsley and Kate Forde 456
Guide to Further Reading 463
SECTION 12: LOCAL/REGIONAL/NATIONAL/GLOBAL
Introduction, Grace Lees-Maffei 467
63. Finding Poland in the Margins: The Case of the Zakopane Style, David Crowley 471
64. Furniture Design and Colonialism: Negotiating Relationships between Britain and Australia, 1880-1901, Tracey Avery 478
65. "From Baby's First Bath:" Kaô Soap and Modern Japanese Commercial Design, Gennifer Weisenfeld 485
66. Land Rover and Colonial-Style Adventure, Jeanne Van Eeden 494
67. Swoosh Identity: Recontextualizations in Haiti and Romania, Paul B. Bick and Sorina Chiper 501
Guide to Further Reading 509
List of Illustrations 511
Notes on Contributors 513
Bibliography 521
Index 535