TY  - GEN
AU  - Monippally, Matthukutty M.
TI  - Business communication : from principles to practice
SN  - 9781259026164
U1  - 658.45 
PY  - 2013///
CY  - New Delhi
PB  - McGraw Hill 
N1  - Contents
PART 1 Communication: Principles. 
1. The Challenge of Communication     3
2. The Process of Communication       11
3. The Building Blocks of Communication    26
4. Common Barriers to Communication     42
5. Listening The Heart of Communication    57
6. Cross-Cultural Communication      71
7. Cross-Gender Communication     92
8. Assertive Communication   113
9. Persuasive Communication        130
10. Strategic Communication          148
PART 2 Communication: Practice. 
11. Public Speaking       169
12. Business Presentations      190
13. Meetings and Group Discussions   210
14. Telephoning and Teleconferencing     229
15. Communication by Virtual Teams   247
16. Business Writing: Core Qualities        261
17. Letters and Memos       281
18. Professional Email    300
19. Analytical Reports     323
20. Business Proposals    342
21. Self-Presentation as a Job-seeker         361
22. The Way of the eWorld     382
References         395
Appendix: Detailed Table of Contents        409
Index      415


ER  -