TY  - GEN
AU  - Kelsall, Harriet
TI  - Creative's guide to starting a business how to turn your talent into a career 
SN  - 9781472141095
U1  - 745.20285 
PY  - 2018///
CY  - London
PB  - Robinson
N1  - Contents
Foreword by Shima Barakat   ix
Preface   xiii
1.Can anyone start a business?             1
2.When is the best time to start a business?   16
3. Defining success    26
4. Creating your product idea      41
5. Identifying your market     56
6. Reaching your customers     64
7. Researching your competition        90
8. Pricing       97
9. Money      112
10. Testing your market        122
11.Marketing your business          126
12. Creating a business plan        142
13. Business advice         149
14. Persevering             160
15. Changing direction         168
16. Dealing with success            174
Contributor Biographies    186
Index   201

ER  -