TY  - GEN
AU  - Peters, Tom
TI  - Design
SN  - 9780756610548
U1  - 745.401 
PY  - 2005///
CY  - London
PB  - Dorling Kindersley Ltd.
N1  - Contents
Introduction
1. Design: the "soul" of new enterprise
Cool friend: Virginia Postrel
2. Beautiful systems: design's long coat tails
3. Design in action: providing memorable experiences
Cool friend: Tom Kelley
4. Experiences-plus: embracing the "dream" business
Cool friend: Scott Bedbury
5. At the summit of design
Index 
Acknowledgments
Say it loud
ER  -