TY  - GEN
AU  - Lupton, Ellen Ed.
TI  - Graphic design thinking beyond brainstorming
SN  - 9781568989792
U1  - 741.6108 
PY  - 2011///
CY  - New York
PB  - Princeton Architectural Press
N1  - Contents
Introduction              4
The Design Process               6
01 How to Define Problems           14
Brainstorming            16
Mind Mapping            22
Interviewing              26
Focus Groups             30
Visual Research               38
Brand Matrix               42
Brand Books            46
Site Research              50
Creative Brief            56
02 How to Get Ideas       60
Visual Brain Dumping            62
Forced Connections       68
Action Verbs      74
Everything from Everywhere        78
Rhetorical Figures       82
Icon, Index, Symbol         88
Collaboration         92
Co-design             96
Visual Diary            100
Lost in Translation            104
Concept Presentations       108
03 How to Create Form            112
Sprinting              114
Alternative Grids           120
Kit of Parts              126
Brand Languages     132
Mock-Ups              136
Physical Thinking          140
Take the Matter Outside              144
Unconventional Tools          148
Regurgitation           156
Reconstruction             160
How Designers Think           166
How Do You Get in the Mood?            167
How Do You Create Form?                170
How Do You Edit?              176
Index          183


ER  -