TY  - GEN
AU  - Floch, Jean Marie
TI  - Visual identities Tr. by Pierre Van Osselaer and Alec McHoul
SN  - 9780826447395
U1  - 741.601 
PY  - 2000///
CY  - New York
PB  - Continuum Pub.
N1  - Contents
Acknowledgements           vi
Introduction: from design to 'bricolage'          1
1. Waterman and its doubles             9
2. IBM and Apple's logo-centrism          33
3. Michel Bras: telling how tastes talk         63
4. Chanel changing: the total look       85
5. Epicurean Habitats          116
6. Opinel: intelligence at knifepoint          145
References         172
Index       175

ER  -