TY  - GEN
AU  - Rogers, Todd
AU  - Lasky Fink, Jessica
TI  - Writing for busy readers : communicate more effectively in the real world
SN  - 9780593187487
U1  - 808.02 
PY  - 2023///
PB  - Dutton
N1  - Contents
Introduction  1
PART ONE : Engaging the Reader
1. Get Inside Your Reader's Head  15
2. Think Like a Busy Reader  29
3. Know Your Goals  43
PART TWO : Six Principles of Effective Writing  
4. First Principle: Less Is More 49
5. Second Principle: Make Reading Easy 71
6. Third Principle: Design for Easy Navigation 95
7. Fourth Principle: Use Enough Formatting but No More 125
8. Fifth Principle: Tell Readers Why They Should Care  141
9. Sixth Principle: Make Responding Easy  151
PART THREE : Putting the Principles to Work
10. Tools, Tips, and FAQs  169
11. Our Words, Our Selves  195
12. Now What?  203
Checklist  207
Appendix: Words and Alternatives  209
Acknowledgments  211
Notes  213
Index  235
ER  -