TY  - GEN
AU  - Penin, Lara
TI  - Designing the invisible : an introduction to service design
SN  - 9781472572585
U1  - 745.2011 
PY  - 2022///
CY  - New Delhi
PB  - Bloomsbury Publishing
KW  - Primitive societies
KW  - Service industries
KW  - Customer services
N1  - Contents
Acknowledgements       8
Foreword by Clive Cilnot    10
Preface         12
Part 1: UNDERSTANDING SERVICES: Main concepts, Critical aspects and implications of designing services, discussed by experts
Chapter 1: Defining Services                 20-42
Chapter 2: The Service Economy        46-68
Chapter 3: Digital Services                72-94
Chapter 4: Services for Public Interest             98-118
Chapter 5: The Politics of Service Design          122-142
Chapter 6: Designing for Services           146-168
Part 2: THE SERVICE DESIGN PROCESS: The Service design process, methods and tools explained through outstanding projects and discussed by the designers behind them
Chapter 7: Getting Started in the Service Design Process       174-194
Chapter 8. Research and Analysis           198-224
Chapter 9. Generating Service Design Concepts                 228-252
Chapter 10. Prototyping, Testing, Iterating              258-276
Chapter 11. Implementing and Evaluating Services            280-306
Chapter 12. Service Design Core Capabilities                          310-339
Bibliography            330
Credits/Sources          337
Index             339

ER  -