TY  - GEN
AU  - White, Alex W.
TI  - Thinking in type : the practical Philosophy of Typography
SN  - 9781581153842
U1  - 686.221 
PY  - 2005///
CY  - New York
PB  - Allworth press
KW  - Graphic design (Typography)
KW  - Type and type-founding
N1  - Contents
Preface vi
Introduction 1
Sect 1 Type and design
Chap 1	What is type and where is it found?  9
Chap 2	The language of type 25
Chap 3	Space and type 57
Chap 4    Typographic unity: similarities and contrasts 77
Sect 2    What  readers  want 
Chap 5 What makes readers respond 91 
Chap 6 Type and iden tity 99
Chap 7	Fresh vs familiar 109
Sec 3 Creativity
Chap 8 Evolving a treatment from existing characteristics 119
Chap 9 Readability, then legibility 131
Chap 10 Type and imagery 139
Sect 4 Typography timeline 
Chap II The evolution of typography 151 
Chap 12 1914-1945 177
Chap 13 1946-1982 185
Chap 14   1983 onward         193
Appendix:  Twenty-six letters  evolve 199
Glossary 201
Bibliography 209
Index 211
Colophon and Credits 215



ER  -