TY  - GEN
AU  - Myerson, Jeremy
TI  - IDEO : master of innovation
SN  - 9781856692182
U1  - 745.20285 
PY  - 2001///
CY  - London
PB  - Laurence King Pub.
KW  - Plaster casts
KW  - Design services
KW  - IDEO (Firm)
KW  - Industrial design
KW  - Technological innovations
KW  - California
N1  - Contents
1 Tonight on ABC News ...  006 
A special documentary on US network television goes behind the scenes at IDEO with a tough design challenge
2 Come together  018 
How the convergent principles of IDEO's founders mirrored what was happening in Silicon Valley itself
3 Focused chaos  028 
IDEO's unique culture and environment: the fun studios and pioneering processes that generate innovation
4 Product lust  046 
Designers for industry: a special focus on IDEO's track record in successfully taking products to market
5 Design the experience  086 
Beyond products and services: developing expertise in designing for user interaction as part of the 'experience economy'
6 Speculative concepts  102 
Advanced design research which explores future technologies and user applications
7 Modelling the future  146 
Rethinking the industrial design practice: IDEO moves into business strategy, licensing, and venture funding
ER  -