TY  - BOOK
AU  - Agarwal, Sanjay (UI0292)
AU  - Nagarsheth, Snehal (Guide)
TI  - Influencing the influenced : understanding customer's buying behaviour to design retail store layouts  (softcopy is also available)
U1  - I TH-0520 
PY  - 2021///
N1  - Approval 
Acknowledgment 
Proposal 
CHAPTER 1- Understanding Retail and Retail Environment 
1.1-Definitions 
1.2-Category of Retail 
1.3-Retail Environment 
CHAPTER 2- Understanding Customers 
2.1- Who Customers Are 
2.2- What Customers Want and Why 
2.3- How Customers Buy 
CHAPTER 3- Mapping Customers Behaviour 
3.1- Emotional State Model 
3.2- Application of ESM in Retail 
3.3- Decoding Customers Emotions in Retail 
3.4- Survey of Retail stores to study ESM Model 
CHAPTER 4- Case Studies 
4.1- Introduction of Case Studies and Methodology 
4.2- Case Study 1- Convenience store 
4.3- Case Study 2- Specialty Food store 
4.4- Case Study 3- Super Market 
4.5- Case Study 4- Specialty Fashion store 
4.6- Case Study 5- Departmental store 
4.7- Case Study 6- Home store 
4.8- Case Study 7- Electronics store 
4.9- Case Study 8- Automobile Store 
4.10- Case Study 9- Travel store 
4.11- Inferences of Case Studies 
CHAPTER 5- Conclusion 
Inferences, Summary and Conclusion 
Appendices 
Survey Question 
Sample Model Store 
Review and Feedback 
References & Bibliography 
List of Figures

ER  -