TY  - BOOK
AU  - Sethi, Sumit
AU  - Satsangi, Alok
TI  - Encyclopaedia of brand management Vol.3
U1  - E-658.827 
PY  - 2009///
CY  - New Delhi
PB  - Anmol Pubs. Pvt. Ltd.
N1  - CONTENTS Prefacevii 1 Advertising and Branding  1 2 Brand as Strategic Devices 46 3 Brand Evaluation and Planning 64 4 Online Branding  130 5 Business to Business Branding 144 6 Mass Merchandising/Traditional Retailing 155 Index  300
ER  -