TY  - BOOK
AU  - Mehta, Malti Ed.
AU  - Sharma, S. R. Ed.
TI  - Encyclopaedia of mass media. Vol.9 : gender class and media
U1  - E-302.23 
PY  - 2009///
CY  - New Delhi
PB  - Sarup Book Pub. Pvt. Ltd.
N1  - CONTENTS 1.  Image-Based Culture Advertising and Popular Culture  1 2.  The More You Subtract, The More You Add Cutting Girls Down to Size 15 3.  Cosmetics : A Clinique Case Study  27 4.  Con-fusing Exotica : Producing India in U.S. Advertising  35 5.  Advertising and People of Colour  46 6.  Current Perspectives on Advertising Images of Disability  60 7.  Selling Sexual Subjectivities : Audiences Respond to Gay Window Advertising  72 8.  Television Violence : At a Time of Turmoil and Terror  87 9.  Advertising and the Construction of Violent White Masculinity : From Eminem to Clinique for Men  101 10.  The Mighty Morphin Power Rangers : Tears Voice Concern  116 11.  Common Theories of Media Effects : Power Rangers at Pre-school  126 12.  Lessons from Littleton: What Congress Doesn't Want to Hear About Youth and Media  153 13.  Hidden Politics: Discursive and Institutional Policing of Rap Music 167 14.  The Pornography Debates : Beyond Cause and Effect  180 15.  Pornography and the Limits of Experimental Research  193 16.  Mass Market Romance : Pornography for Women is Different  202 17.  Everyday Pornography  216 18.  King Kong and The White Woman Hustler Magazine and the Demonization of Black Masculinity  240 19.  Gendered Television : Femininity  255 20.  Daze of Our Lives: The Soap Opera as Feminine Text  264 21.  Women Watching Together: An Ethnographic Study of Korean Soap Opera Fans in the United States  272 22.  I Think of them as Friends: Interpersonal Relationships in the Online Community  280 23.  No Politics Here: Age and Gender in Soap Opera Cyberfandom  292 Index  305
ER  -