TY  - BOOK
AU  - Solomon, Michael R.
TI  - Consumer behaviour : buying, having, and being
SN  - 8131706346
U1  - 745.4442 
PY  - 2006///
CY  - Delhi
PB  - Dorling Kindersley (India) Pvt. Ltd.
KW  -  
N1  - SECTION 1 : CONSUMER IN THE MARKETPLACE21 Chapter 1Consumer Rule 22 SECTION 2 : CONSUMER AS INDIVIDUALS  63 Chapter 2  Perception  64 Chapter 3  Learning and Memory  98 Chapter 4  Motivation and Values  130 Chapter 5  The Self  166 Chapter 6  Personality and Lifestyle  204 Chapter 7  Attitudes  240 Chapter  8  Attitude Change and Interactive Communications 270 SECTION  3:  CONSUMER AS DECISION MAKERS  307 Chapter  9  Individual Decision Making  308 Chapter 10  Buying and DIsposing Making  344 Chapter 11  Group Influence and Opinion Leadership  382 Chapter 12  Organizational and Household Decision Making  418 SECTION  4:  CONSUMER AND SUBCULTURES  455 Chapter 13  Income and Social Class  456 Chapter 14  Ethnic, Racial and Religious Subcultures  488 Chapter 15  Age Subcultures  514 SECTION 5: Chapter 16  Cultural Influences on Consumer Behavior,  542 Chapter 17  The Creation Diffusion of Global Consumer Culture  570 Chapter Chapter Chapter Chapter Chapter
ER  -