TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Lesllie Lazar
TI  - Consumer behavior
SN  - 8120312880
U1  - 658.8342 
PY  - 1997///
CY  - New Delhi
PB  - Prentice Hall of India Pvt. Ltd.
KW  - Outhouses
KW  - Motivation research (Marketing)
KW  - Europe
KW  - Australia
KW  - Consumers
KW  - Industrial relations
ER  -