TY  - BOOK
AU  - Sethi, Sumit
AU  - Satsangi, Alok
TI  - Encyclopaedia of brand management Vol.1
U1  - E-658.827 
PY  - 2009///
CY  - New Delhi
PB  - Anmol Pubs. Pvt. Ltd.
N1  - CONTENTS Preface  vii 1 Introduction to Brand  1 2 Building Successful Brands 38 3 Brand Loyalty  105 4 Brand Equity  135 5 The Internet Explosion 190 6 From Retailing to E-tailing  204 7 The Strategic Role of E-branding 237 Index  305
ER  -