TY  - BOOK
AU  - Tikku, Gaura (UI1114)
AU  - Shah, Amal (Guide)
TI  - Concept as an approach to design: a study of thematic retail environment (Soft copy is also available)
U1  - I TH-0442 
PY  - 2019///
N1  - Contents
1. Thesis Proposal           13
1.1 Introduction
1.2 Abstract
1.3 Aim
1.4 Objective
1.5 Hypothesis
1.6 Methodology of Study
1.7 Scope/Limitation
2. The Concept of Concept Stores   19
2.1 Brief History
2.2 Current Scenario
2.3 Theme v/s Concept
2.4 Examples of Concept Stores
2.5 Elements of Concept Store
3. Peter Zumthor's Atmosphere   39
3.1 Introduction
3.2 Principles of Atmosphere
3.3 Importance of Principles
3.4 Application of Principles
4. Case Studies    39
4.1 Gaurav Gupta, Delhi
4.1.1 Store & Design Concept
4.1.2 Analysis via Principles
4.1.3 Perceptual Atmosphere
4.2 Rahul Mishra, Mumbai
4.2.1 Store & Design Concept
4.2.2 Analysis via Principles
4.2.3 Perceptual Atmosphere
5. Inferences & Analysis        55
5.1 Gaurav Gupta
5.2 Rahul Mishra
6. Conclusion & Future Scope    89
Bibliography & Appendix

ER  -