TY  - BOOK
AU  - Burman, Kaustav Kalyan Deb (PD001117)
AU  - Khanwalkar, Seema (Guide)
TI  - Craft as an object of retail : in the 21st century : an analysis through a semiotic lens (Softcopy is also available)
U1  - MIAD TH-0182 
PY  - 2019///
N1  - CONTENTS 
Abstract 10 
Research Questions 11 
Introduction 12-15 
Sinificance , Scope and Limitation 16-17 
Methodology (Structural overview) 18 
Semiotic Codes 19-20 
Chapter 1 
The History of ‘Notions’ of Craft Developed Over Time and Events 23-36 
1.1 Expression and Viewership of Craft through Exhibitions 
1.2 Contribution on Craft in the discourse of Nation building 
1.3 Crafts Multilayered Image_ The Visual & Verbal 
Chapter 2 
The Analytical framework 
2.1 Framework of Analysis 37-39 
Decoding and analyzing the models of Retailing of 4 selected typologies: 
2.2 Fabindia - A Branded Physical store that was established at the time of Nation Building 40-53 
2.3 Craft roots - A Branded Physical store that was established a decade ago 54-63 
2.4 Gaatha - A Branded Online store that was established a decade ago 64-73 
2.5 Haats and Bazaar - An informal retail concept that started since Nation Building 74-83 
Chapter 3 
Findings 85-92 
Conclusion 93-101
Appendix 1 Observations of 'Domestic Retailing in Bhuj and Kutch' 104-107 
Appendix 2 ‘The Jawaja Project’- through the lens of retailing 108-110 
Appendix 3 List of images used for the case studies 111-121 
Index - List of Ilustrations 1 22-125 
References 126-127

ER  -