TY  - BOOK
AU  - Parikh, Jaydev (UI0813)
AU  - Aggarwal, Nidhi (Guide)
TI  - Contemporization of interior elements in retail spaces : an inquiry through the indian couture and fashion retailing  (softcopy is also available)
U1  - I TH-0409 
PY  - 2018///
N1  - Contents
I Introduction    1
II Research situation   3
III Aims and Objectives   3
IV Methodology   5
01 Relevance and Purpose of Retail Design
1.1 Overview of Retailing    8
1.2 Brand and Physical Space   10
1.3 Retail Design- An Expression   12
1.4 Brand Image and Philosophy   14
1.5 The Inner Shell   16
02 Contemporization
2.1 Emergence     38
2.2 Context    40
2.3 Interventions   42
03 Case Studies
4.1 Divani, Delhi    63
4.2 Anita Dongre Flagship Store, Mumbai    80
04  Conclusion
V Bibliography   104
VI List of Websites  106
VII Glossary  108
VIII List of figures  109

ER  -