TY  - GEN
AU  - Gorman, Carma Ed.
TI  - Industrial design reader
SN  - 9781581153101
U1  - 745.20285 
PY  - 2003///
CY  - New York
PB  - Allworth Press
KW  -  
N1  - CONTENTS
Foreword	  vi
Preface	  vii
Acknowledgments	  ix
Editor's Note	  xi
1851-1875	
1852: Henry Cole, "On the International Results of the Exhibition of 1851"	  3
1852: Horatio Greenough, "The Law of Adaptation"	  11
1853: John Ruskin, "The Nature of Gothic"	  14
1856: Owen Jones, Grammar of Ornament	  19
1867: Karl Marx, "The Capitalist Character of Manufacture"	  22
1868: Charles Eastlake, Hints on Household Taste	  25
1873: Christopher Dresser, Principles of Decorative Design	  28
1876-1900	
1877: William Morris, "The Lesser Arts"	  35
1882: Lewis Foreman Day, "To Ladies and Amateurs"	  40
1893: Candace Wheeler, "Decorative and Applied Art"	  44
1897: Henry van de Velde, "A Chapter on the Design and Construction of Modern Furniture"	  47
1899: Thorstein Veblen, "Pecuniary Canons of Taste"	  49
1901-1925	
1901: Frank Lloyd Wright, "The Art and Craft of the Machine"	  55
1905: Josef Hoffmann and Koloman Moser, "The Work-Program of the Wiener Werkstatte"	  61
1908: C. R. Ashbee, Craftsmanship in Competitive Industry	  64
1909: Filippo Tommaso Marinetti, "The Foundation and Manifesto of Futurism"	  70
1910: Adolf Loos, "Ornament and Crime"	  74
1911: Hermann Muthesius, "Aims of the Werkbund"	  82
1911: Frederick Winslow Taylor, The Principles of Scientific Management	  84
1914: Hermann Muthesius and Henry van de Velde, Statements from the Werkbund Conference of 1914	  88
1919: Christine Frederick, "The Labor-Saving Kitchen"	  92
1919: Walter Gropius, "Program of the Staatliche Bauhaus in Weimar"	  97
1922: Theo van Doesburg, "The Will to Style"	  101
1922: Alexander Rodchenko and Varvara Stepanova, "Program of the First Working Group of Constructivists"	  104
1923: Le Corbusier, "Eyes Which Do Not See: Automobiles"	  106
1925: Helen Appleton Read, "The Exposition in Paris"	  113
1926-1950	
1928: Henry Ford, "Machinery, The New Messiah"	  121
1930: Fortune, "Color in Industry"	  123
1930: Sigmund Freud, Civilization and Its Discontents	  125
1932: Earnest Elmo Calkins, "What Consumer Engineering Really Is"	  129
1934: Alfred H. Barr, Jr. and Philip Johnson, Machine Art	  132
1934: Norman Bel Geddes, "Streamlining"	  135
1935: Marcy Babbitt, "As a Woman Sees Design: An Interview with Belle Kogan"	  137
1936: Fortune, "What Man Has Joined Together..."	  140
1940: Harold Van Doren, "The Designer's Place in Industry"	  142
1941: Eliot Noyes, Organic Design in Home Furnishings	  144
1950: Edgar Kaufmann, Jr., What is Modern Design?	  146
1951-1975	
1951: Raymond Loewy, "The MAYA Stage"	  155
1953: Dwight D. Eisenhower, "Peaceful Uses of Atomic Energy"	  159
1955: Henry Dreyfuss, "Joe and Josephine"	  162
1958: Program of the Hochschule fur Gestaltung, Ulm	  169
1959: Richard Nixon and Nikita Khrushchev, "The Kitchen Debate"	  172
1963: Ann Ferebee, "Is Industrial Design Color Blind?"	  175
1964: Edward Carpenter, "Statement: The Designing Women"	  177
1965: Ralph Nader, Unsafe at Any Speed	  181
1966: Robert Venturi, Complexity and Contradiction in Architecture	  184
1969: R. Buckminster Fuller, Operating Manual for Spaceship Earth	  186
1971: Victor Papanek, Design for the Real World	  188
1973: Richard Nixon, "Address to the Nation About Policies To Deal With the Energy Shortages"	  191
1976-2000	
1976: Alexander Kira, "Historical Aspects of Personal Hygiene Facilities"	  199
1984: Klaus Krippendorff and Reinhart Butter, "Product Semantics: Exploring the Symbolic Qualities of Form"	  201
1984: Barbara Radice, "Memphis and Fashion"	  204
1984: Dieter Rams, "Omit the Unimportant"	  208
1985: The Japan Management Association, "Just-In-Time at Toyota"	  211
1988: C. Thomas Mitchell, "The Product As Illusion"	  214
1990: Americans With Disabilities Act (U.S. Public Law 101-336)	  215
1991: Kenichi Ohmae, "Global Products"	  217
1992: David H. Rice, "What Color Is Design?"	  220
1996: Charles Jencks, "The Post-Modern Information World and the Rise of the Cognitariat"	  223
1998: Kenji Ekuan, "Japanese Aesthetics"	  227
1999: Hartmut Esslinger, "Frog Stands For..."	  229
1999: Donald Norman, "Time for a Change: Design in the Post-Disciplinary Era"	  230
Index	  233

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