TY  - GEN
AU  - Pou, Eduard Sancho
TI  - Function follows strategy : architects' strategies from the fifties to the present
SN  - 9783955531966
U1  - 720.1 
PY  - 2015///
CY  - Munich
PB  - Edition Detail
KW  -  
N1  - CONTENTS
Preface     6
Prologue      8
Introduction  10
Marketing: how to sell according to the rules of marketing    20
Icons: How to sell architecture through iconic buildings and familiar images          46
Politics: How to recognize the people and problems behind the figures and graphics    70
Throng: ideas for a fast-growing population (Is there a model that can be repeated at will?)     92
Developer: the attempt to generate demand, or the architect as project developer    110
No1 : making the rules     134
Outlook      162
Epilogue      172
Interview              174
Appendix       184

ER  -