TY - BOOK AU - Narayankar, Aishwarya (PP0006116) AU - Sinha, Shalini (Guide) TI - Customers perception on ITS applications in public transport : a case of Ahmedabad BRTS (Also available on CD) U1 - P TH-2265 PY - 2018/// N1 - Contents 1 INTRODUCTION 1 1.1 Background 1 1.2 Research Need 2 1.3 Aim 4 1.4 Objectives: 4 1.5 Scope & Limitations 4 2 LITERATURE REVIEW 5 2.1 User Effects overview 5 Perception of wait-time 6 Psychological Factors 6 Willingness to pay 7 Adjusted or change in travel behaviour 7 Mode shift/choice 8 Customer satisfaction 8 Improved image of transit 9 Technology 9 Sources of Information 10 Methods to Analyse 10 Summary 15 3 Case study- Ahmedabad BRTS 17 4 DATA COLLECTION METHOD 23 4.1 Data Collection 23 4.2 Secondary Data Collection Process 23 4.3 Primary Data Collection Method 24 Sampling method 25 Sample size 28 5 ANALYSIS AND FINDINGS 29 5.1 Preliminary findings from Pilot surveys 29 5.2 Analysis PART 1- Perception of Wait-time 29 Case 1- Stations equipped with RTPI 29 Case 2- Stations not equipped with Real Time Passenger Information display 33 5.3 ANALYSIS PART 2- Psychological Factors 35 Socio-economic and Demographic characteristic of BRTS users 36 At-stop Real Time Passenger Information display disaggregate analysis 44 On-board Automated voice and digital next stop display disaggregate analysis 45 CCTV Camera Disaggregate analysis 46 Summary 47 5.4 Analysis Part 3- Identifying the ITS factors that affect the overall travel experience 47 Factor analysis 48 Structural Equation Model Analysis (SEM) 53 6 CONCLUSIONS & RECOMMENDATIONS 56 6.1 At-Stop Real Time Information Display 56 6.2 At-Stop CCTV Cameras 56 6.3 On-Board Automated Voice and Digital Next Stop Display 57 6.4 Overall Conclusion 57 6.5 Recommendations 57 7 REFERENCES 59 ER -