TY  - BOOK
AU  - Kamat, Charvi (PA101616)
AU  - Modi, Sonal Mithal (Guide)
TI  - Branding the city 'Global' - inquiring in to the state narratives of Ahmedabad (Also available on CD)
U1  - M.Arch TH-0150 
PY  - 2018///
N1  - CONTENTS
Chapter 1: Introduction  21 
1.1 Aim            22 
1.2 Objectives      22 
1.3 Method      23 
Chapter 2: Valorization of Historicity into an Economic Product          27 
2.1 Understanding heritage             27 
2.2 Process of inscribing the world heritage city title         28 
2.3 Identifying inconsistencies in the narrative               31 
2.3.1 Ellis Bridge and Patang Restaurant               32 
2.3.2 Sarkhej Roza and Kankaria Lake and Dutch Cemetery          37 
2.4 Garba v/s ‘Form and Design’       41 
2.5 Shifting Identities - Ahmedabad or Amdavad         45 
2.6 Commodification of the monuments .       49 
Chapter 3: International Growth Coalitions        51 
3.1 Vibrant Gujarat - Introduction      51 
3.1.1 Journey from “Global Investors’ Summit” to “Connecting India to the world” 52 
3.1.2 Partner Countries               53 
3.1.3 Affiliation with hotels        57 
3.1.4 Online City Branding            59 
3.1.5 Ahmedabad Municipal corporation website        62 
3.2 Roadshows and Gujarat Elections        63 
Chapter 4: Embracing ‘City Branding’ as a Tool for Better Urban Design Model     69 
4.1 Impact of Narratives on Urbanscape        69 
4.2 Manifestations of World Heritage City Narrative into Urbanscape through Airbnb              73 
4.3 Vibrant Gujarat instrumental in triggering development in the city     75 
4.4 Categorizing the Narratives under ‘City Branding’ Concept .       77 
4.5 Reasons for labeling it as ‘City Branding’              79 
References             85

ER  -