TY  - GEN
AU  - Brown, Tim
AU  - Katz, Barry 
TI  - Change by design : how design thinking transforms organizations and inspires innovation
SN  - 9780062337382
U1  - 745.4 
PY  - 2009///
CY  - New York
PB  - Harper Collins Pub.
KW  -  
N1  - CONTENS
INTRODUCTION : THE POWER OF DESIGN THINKING      1
PART 1 WHAT IS DESIGN THINKING ?
1. Getting under your skin, or, How design thinking is about more than style        13
2. Converting need into demand, or, Putting people first     39
3. A mental matrix, or, "These people have no process!"   63
4. Building to think, or, The power of prototyping      87
5. Returning to the surface, or, The design of experiences    109
6. Spreading the message, or, The importance of storytelling   129
PART 2 WHERE DO WE GO FROM HERE?
7. Design thinking meets the corporation, or, Teaching to fish    155
8. The new social contract, or, We're all in this together    177
9. Design activism, or, Inspiring solutions with global potential    203
10. Designing tomorrow—today    227
Acknowledgements      243
IDEO Project Case Studies         247
Index           253

ER  -