TY - BOOK AU - Dutta, Mitrani AU - Ray, Chandranath N. (Guide) TI - Corporate social responsibility : cases of public and private sector companies (Also available on CD) U1 - P TH-1409 PY - 2012/// N1 - CONTENTS Abstract 1 1. RURAL DEVELOPMENT IN INDIA - TRENDS AND APPROACHES 3 1.1 APPROACHES 3 1.1.1 Pre - independence 3 1.1.2 Post - independence 4 1.2 CORPORATISATION OF NGOS/ VOS: 5 1.3 APPROACH OF THE CORPORATE SECTOR 5 2. CORPORATE SOCIAL RESPONSIBILITY AND ITS UNDERSTANDING 6 2.1 HISTORY OF CORPORATE SOCIAL RESPONSIBILITY 6 2.1.1 Evolution of CSR 7 2.2 UNDERSTANDING THE CONCEPT OF CSR 8 2.3 RELATIONSHIP OF CSR WITH THE GOVERNMENT 9 2.3.1 CSR as a support to Government 12 2.4 BENEFITS OF CORPORATE SOCIAL RESPONSIBILITY 13 2.4.1 CSR importance and its relevance today 13 2.5 AIM AND OBJECTIVES 14 2.5.1 Aim 14 2.5.2 Objectives 15 2.6 ANALYTICAL FRAMEWORK AND METHODOLOGY 15 2.6.1 Selection of case studies 15 2.6.2 Information system and sources 16 2.6.3 Analytical framework 17 2.7 SCOPE AND LIMITATIONS OF THE STUDY 18 3. INVOLVEMENT OF PRIVATE AND PUBLIC SECTOR COMPANIES IN RURAL DEVELOPMENT 19 3.1 GAS AUTHORITY OF INDIA LIMITED (GAIL), NEW DELHI 19 3.1.1 The CSR profiles 19 3.1.1.1 Concept 19 3.1.1.2 Assimilation of change at GAIL: 20 3.1.1.3 Growth in CSR: 21 3.1.2 Activities carried out by GAIL CSR 21 3.1.2.1 Projects at a glance 22 3.1.3 Organisational structure 24 3.1.4 The funding mechanism 25 3.1.4.1 Funding & Allocation: 25 3.1.5 The planning and implementation process 27 3.1.5.1 Identification of Thrust Areas and Strategic Initiatives: 27 3.1.5.2 Planning for clean energy resource 28 3.1.5.3 Planning for Environment protection 28 3.1.5.4 Planning for sustainable development 29 3.1.5.5 Planning for Disaster management 29 3.1.5.6 Implementation 29 3.1.5.7 Approval process 30 3.1.5.8 Executing agency 31 3.1.6 Monitoring 32 3.2 INDIAN FARMERS FERTILIZER CO-OPERATIVE LIMITED (IFFCO), KALOL 34 3.2.1 The CSR profiles 34 3.2.1.1 CORDET (Co-operative Rural Development Trust) 37 3.2.1.2 Criteria for selection of beneficiaries 38 3.2.2 Activities carried out by CSR IFFCO 38 3.2.3 Organisational structure 39 3.2.4 The funding mechanism 40 3.2.5 The planning and implementation process 41 3.2.6 Monitoring 42 3.3 ARVIND MILLS LIMITED, AHMEDABAD, LALBHAI GROUP OF COMPANIES 43 3.3.1 The CSR profile 43 3.3.1.1 NLRDF 45 3.3.1.2 General guidelines: 45 3.3.2 Activities carried out by the corporate 46 3.3.2.1 Role dimensions: 46 3.3.2.2 Some of the recent activities undertaken by NLRDF: 46 3.3.3 The organisational structure 48 3.3.4 The funding mechanism 49 3.3.5 The Planning and implementation process 49 3.3.6 Monitoring 50 4. ANALYSIS OF THE CSR INITIATIVES WITH THE HELP OF STUDY OF SELECTED PROGRAMME 51 4.1 Study & analysis of a selected activity already implemented by GAIL 51 4.1.1 Padho aur Badho in partnership with AROH foundation 51 4.1.2 GARIMA in partnership with AROH foundation 56 4.2 Study & analysis of CSR activities in a selected village adopted by CORDET, IFFCO Kalol 57 4.3 Study & analysis of CSR activities implemented by NLRDF in a selected village 63 5. INTERPRETATION OF THE STUDY 69 5.1 ASSESSMENT AND CONCLUSION OF THE CSRs IN ALL THREE CASE STUDIES 69 5.1.1 Gas Authority of India Ltd. (GAIL), New Delhi 69 5.1.1.1 Strengths: 69 5.1.1.2 Gaps: 71 5.1.1.3 Conclusions 72 5.1.2 Indian Farmers Fertilizers Cooperative Limited (IFFCO), Kalol 72 5.1.2.1 Strengths: 72 5.1.2.2 Gaps: 73 5.1.2.3 Conclusions 74 5.1.3 Arvind Mills Limited, Ahmedabad (Lalbhai Group Companies) 75 5.1.3.1 Strengths: 75 5.1.3.2 Gaps: 77 5.1.3.3 Conclusions 78 5.2 SUMMARY OF CONCLUSIONS 79 5.2.1 Conclusion as per the voluntary guidelines 2009 80 5.3 RECOMMENDATIONS (IN GENERAL) 82 5.3.1 Organisational framework for effective CSR in rural development 87 ANNEXURE 88 BIBLIOGRAPHY 99 ER -