TY  - BOOK
AU  - Lavsi, Mansi 
AU  - Shah, Niraj (Guide)
TI  - Understanding the contribution of store space planning on customer behaviour creating an optimal experience (Also available on CD) 
U1  - A TH-1125 
PY  - 2013///
N1  - CONTENT Introduction Aim Objectives Need for study Methodology Scope and Limitations 1. BRANDING 1.1. Creation of a Brand 1.2. Brand Identity 1.3. Brand Positioning 1.4. Cult Brands 2. HISTORY 2.1. Retailing 2.1.1. World History 2.1.2. Retailing in India 2.1.3. Retailing in Ahmedabad 2.2. Consumer India 3. THE CONSUMER 3.1. Based on Socio-Economic Class 3.2. Based on Perception 3.3. Based on Culture 3.3.1. The Indian Consumer 4. THE RETAIL ENVIRONMENT 4.1. Planning 4.1.1. Layout 4.1.2 Zoning 4.1.3. Types of Layouts 4.1.4. Circulation 4.2. Creating Spaces 4.2.1. Design Elements 4.2.2. Importance of Change 4.3. Visual Merchandising and Display 4.3.1. Store fronts 4.3.2. Display Settings 5. CASE STUDIES 5.1. The Raymond Shop, C.G Road 5.2. Zaveri and Co., C.G Road 5.3. BoConcept, Gulbai Tekra 6. CONCLUSION 7. BIBLIOGRAPHY
ER  -