TY - BOOK AU - Mukherjee, Ranjeet AU - Kadam, Rajiv (Guide) TI - Transience, Billboards and Emerging Building types (Also available on CD) U1 - A TH-0875 PY - 2005/// N1 - CONTENTS preface abstract scope and aim thesis questions global scenarios a note on transience evolving life-styles value systems and the city advertising and the city a note on advertising commercial urban rhythms bring on the billboard policies and regulation the emerging building type responding to circumstance making the mall narrative analysis postscript concluding thoughts references ER -