TY  - GEN
AU  - Taylor, Bill & Others
TI  - Research methodology : a guide for researchers in management and social sciences
SN  - 9788120329911
U1  - 001.42 
PY  - 2016///
CY  - New Delhi
PB  - PHI Learning Private Ltd.
KW  -  
N1  - CONTENTS
Preface                 ix
Acknowledgements    xi
1. An Overview of Research Methodology        1-11
2. Setting up a Research Project               12-23
3. Case Studies as a Methodological Strategy                24-36
4. Surveys as a Methodological Strategy        37-53
5. Experiments as a Methodological Strategy  54-64
6. Action Research as a Methodological Strategy  65-74
7. Interview Methods  75-86
8. The Use of Questionnaires  87-100
9. Observational Methods  101-113
10. Documentary Sources    114-125
11. The Concept of Level of Measurement   126-134
12. Methodology of Analysing Quantitative Data  135-156
13. Methodology of Analysing Qualitative Data  157-170
14. Writing About Research  171-183
Appendixes - A. Basic Statistical Measures                185-189
B. Significance Tests for Use with an Experimental Strategy   190-194
C. Testing Hypotheses about the Shape of Distribution   195-199
D. Factor Analysis in Constructing a Likert Scale   200-208
E. Analysis of Variance 209-213
F. Basic Elements of Sampling Theory    214-220
Index  221-227

ER  -