TY  - GEN
AU  - Keat, Paul G. & Others
TI  - Managerial economics : economics tools for today's decision makers
SN  - 9789386873286
U1  - 658.4033 
PY  - 2018///
CY  - Noida
PB  - Pearson Education
KW  -  
N1  - CONTENTS  
Preface  xix
About the Authors   xxv
Chapter 1. Introduction             1
Chapter 2. The firm and Its Goals        20
Chapter 3  Supply and Demand       40
Appendix 3A.  The Mathematics of Supply and Demand    67
Chapter 4.  Demand Elasticity    70
Appendix 4.  Applications of Supply and Demand        104
Chapter 5.  Demand Estimation and Forecasting    118
Appendix 5A The Demand for white Zinfandel in Los Angeles           171
Appendix 5B. Understanding Consumer Behavior Through Testing    179
Chapter 6.  The Theory and Estimation of Production    184
Appendix 6A.  The Production of Services   224
Appendix 6B.  The Multiple-Input Case   235
Appendix 6C.  Expressing the Production Function with the Use of Calculus  246
Chapter 7.  The Theory and Estimation of Cost   252
Appendix 7A.  A Mathematical Restatement of the Short-Run Cost Function   295
Appendix 7B.  The Estimation of Cost   299
Appendix 7C. Interview with a Supply Chain Management Executive        310
Chapter 8.  Pricing and Output Decisions: Perfect Competition and Monopoly     314
Appendix 8A.  The Use of Calculus in Pricing and Output Decisions 346
Appendix 8B.  Break-Even Analysis (Volume-Cost-Profit)         348
Chapter 9.  Pricing and Output Decision: Monopolistic Competition and Oligopoly   362
Chapter 10.  Special Pricing Practices    393
Chapter 11.  Game Theory and Asymmetric Information     437
Chapter 12.  Capital Budgeting and Risk       467
Appendix 12A.  The Value of a Corporation    513
Chapter 13.  The Multinational Corporation and Globalization          515
Chapter 14.  Government and Industry: Challenges and Opportunities for Today’s Manager      539
Chapter 15.  Managerial Economics in Action    565
Appendix A.  Statistical and Financial Tables        581
Index 597

ER  -