TY - GEN AU - Parikh, Avani AU - Parikh, Prashant TI - Choice architecture : a new approach to behavior, design, and wellness SN - 9780815370512 U1 - 720.1 PY - 2018/// CY - New York PB - Routledge N1 - CONTENTS List offigures ix Acknowledgmentsxxxxxi Prefacexii 1. The Inescapable Architecture of Everyday Life 1 2. A Framework for Architectural Interpretation 4 Rational Persons 6 Architects and,Designers 7 Looking a Little More Closely at What Happens Inside Phil 9 Abstracting From Phil : The Elements of Choice Theory 13 Extending this Model to the Community 22 The Architectural Problem 23 Phil Can Sometimes be Inconsistently Rational 24 How Tom :S Irrationality can Sometimes Help Him 30 The Architectural Problem Revisited 36 3. Rational and Irrational Behavior39 Back to Consistent Rationality 39 Anchoring 46 Availability 51 The Cost of Zero Cost 58 Nonlinearity 62 Representativeness 68 Framing 72 Reference Point Shifts 78 A Overview of the Architectural Problem 87 4. Reflecting on Choice Architecture 93 Architecture is not a tree 93 The Structure of Architectural Experience 101 A Few Cautionary Remarks 104 Uncertainty 105 Utility and Meanings 106 The Inescapable Architecture of Everyday Life 109 Bibliography 111 Index 113 Contents List offigures ix Acknowledgmentsxxxxxi Prefacexii 1The Inescapable Architecture of Everyday Life 1 2A Framework for Architectural Interpretation 4 2.1 Rational Persons 6 2.2 Architects and,Designers 7 2.3 Looking a Little More Closely at What Happens Inside Phil 9 Abstracting From Phil : The Elements of Choice Theory 13 Extending this Model to the Community 22 The Architectural Problem 23 7 Phil Can Sometimes be Inconsistently Rational 24 How Tom :S Irrationality can Sometimes Help Him 30 The Architectural Problem Revisited 36 Rational and Irrational Behavior39 Back to Consistent Rationality 39 Anchoring 46 Availability 51 The Cost of Zero Cost 58 Nonlinearity 62 Representativeness 68 Framing 72 \ ) ER -