TY  - GEN
AU  - Postrel, Virginia
TI  - Substance of style
SN  - 9780060933852
U1  - 745.201 
PY  - 2014///
CY  - New York
PB  - Harper Collins Publishers
KW  -  
N1  - CONTENTS
Preface ix
Chapter One : The Aesthetic Imperative     1
Chapter Two : The Rise of Look and Feel   34
Chapter Three : Surface and Substance     66
Chapter Four : Meaningful Looks  93
Chapter Five : The Boundaries of Design 122
Chapter Six : Smart and Pretty      164
Notes   193
Acknowledgments     229
Index 233
ER  -