TY - GEN AU - Laube, Agnes AU - Widrig, Michael TI - Archigraphy : lettering on buildings SN - 9783035605686 U1 - 741.6 PY - 2016/// CY - Basel PB - Birkhauser KW - N1 - Content Part 1 Introduction 8 Learning from history : a brief history of archigraphy 10 Self- and third-party advertising the case for a differentiated approach 30 Orientation through design signaletics 36 Seeing or reading? The reception of architecture and script 40 Part 2 28 Case studies 42 Project 1 New building kunstmuseum Basel CH/2016 44 Project 2 Stucki shopping center Basel CH/2009 48 Project 3 New York Times building New York USA 2007 52 Project 4 Parking garage Santa Monica place Santa Monica USA 1980 56 Project 5 Extension Wallraf- Richartz- museum & fondation Corboud Cologne De 2015 60 Project 6 E,D,E,N Pavilion Hotel Eden Rheinfelden CH 1987 62 Project 7 Raiffeisen bank Nafels CH 2012 2012 64 Project 8 Hotel Louis Munich De 2009 68 Project 9 Municipal Pools POVOACAO PT 2008 70 Project 10 Masjid Al-Irsyad Kota Baru Parahyangan Padalarang ID 2010 74 Project 11 The Lyon housemuseum Melbourne AU 2009 78 Project 12 Hotel City Garden Zug CH 2009 80 Project 13 Toni-Areal Zurich CH 2014 84 Project 14 Road transport hall, museum of transport Lucerne CH 2009 88 Project 15 Gas receiving station Dinteloord NL2013 90 Project 16 Corporate design for small buildings Zurich CH 2004 94 Project 17 Akete Basel CHI 2012 98 Project 18 Buchwiesen school Zurich CH 2004 102 Project 19 District government building Dietikon CH 2010 106 Project 20 Public library Dietlikon CH 2013 110 Project 21 RBC design center Montpellier FR 2012 112 Project 22 Galeries Lafayette Berlin DE 1996 116 Project 23 Hackney Empire Theatre London GB 2004 118 Project 24 Uster Work Center Uster CH 2009 120 Project 25 Cottbus Library Cottbus DE 2004 124 Project 26 Best anti-sign building Richmond USA 1978 128 Project 27 The New School New York USA 2014 130 Project 28 Dorflinde Nursing Home Zurich CH 2011 134 Part 3 Appendix 138 From inscription to interface the change in Signage types 140 Anatomy of lettering 145 Building signage techniques spatial graphics-­ graphics in space 146 Processes project participants a d planning phases 158 Raiffeisen bank nafels ch i 2012 basel Bibliography 162 Picture credit 165 ER -