TY  - GEN
AU  - Osterwalder, Alexander
AU  - Pigneur, Yves 
TI  - Business model generation : a handbook for visionaries, game changers, and challengers
SN  - 9788126533671
U1  - 658.4012 
PY  - 2010///
CY  - New Jersey
PB  - John Wiley and Sons
N1  - CONTENS
1 Canvas  1
Definition of a Business Model 14
The 9 Building Blocks  16
The Business Model Canvas  44
2  Patterns
Unbundling Business Models  56
The Long Tail  66
Multi-Sided Platforms  76
FREE as a Business Model  88
Open Business Models   108
3 Design
Customer Insights  126
Ideation  134
Visual Thinking  146
Prototyping  160
Storytelling  170
Scenarios  180
4 Strategy 
Business Model Environment  200
Evaluating Business Models  212
Business Model Perspective on Blue Ocean Strategy  226
Managing Multiple Business Models  232
5 Process
Business Model Design Process  244
Outlook
Outlook  262
Afterword
Where did this book come from?  274
References  276


ER  -