TY  - GEN
AU  - Cherunilam, Francis
TI  - International business : text and cases
SN  - 9788120342149
U1  - 658.049 
PY  - 2011///
CY  - New Delhi
PB  - PHI Learning private limited
KW  -  
N1  - CONTENTS
List of Boxes xv 
List of Figures xvii 
List of Tables xix 
Preface xxi
Preface to the First Edition xxiii
1.INTRODUCTION TO INTERNATIONAL BUSINESS 7-32
2.INTERNATIONAL OPERATIONS MANAGEMENT 33-54
3.INTERNATIONAL BUSINESS ENVIRONMENT 55-126
4.INTERNATIONAL TRADING ENVIRONMENT 127-177
5.GATT/WTO AND GLOBAL LIBERALISATION 178-228
6. INTERNATIONAL MONETARY SYSTEM AND FOREIGN EXCHANGE MARKET 229-277
7. INTERNATIONAL BANKING AND EUROCURRENCY MARKET 278-289
8.INTERNATIONAL ECONOMIC ORGANISATIONS 290-319
9.INTERNATIONAL INVESTMENT AND FINANCE 320-375
10.MULTINATIONAL CORPORATIONS 376-402
11.INTERNATIONAL GOODS, SERVICES AND FINANCIAL FLOWS AND BALANCE OF PAYMENTS 403-446
12.GLOBALISATION 447-469
13.INTERNATIONAL BUSINESS INTELLIGENCE 470-486
14.MARKET SELECTION 487-496
15.MARKET ENTRY STRATEGIES 497-517
16.MARKET COVERAGE STRATEGIES 518-524
17.INTERNATIONAL PRODUCT DECISIONS 525-565
18. INTERNATIONAL PRICING 566-601
19.INTERNATIONAL DISTRIBUTION 602-616
20.INTERNATIONAL PROMOTION 617-637
21.INTERNATIONAL ORGANISATION AND HRM 638-651
22.SOME SOCIAL ISSUES IN INTERNATIONAL BUSINESS 652-671
23.TRADE POLICY AND REGULATION IN INDIA 672-693
24.EXPORT PROMOTION 694-709
25.TRADE AND BOP OF INDIA 710-738
26.INDIA IN THE GLOBAL SETTING 739-747
27. GLOBALISATION OF INDIAN BUSINESS 748-760
CASE STUDIES 761-817
Name Index         819-822 
Company Index   823-826 
Subject Index     827-848

ER  -